Why Asking Nicely Works Or How Coke Got A Bunch Of Free Publicity And Mad Men Got The Ending It Wanted

It's been my experience that when you want something - a discount, a favor, a deal - all you need to do is ask nicely. Obviously this isn’t applicable to all situations. High level deals don’t happen just because someone asked nicely and I’ll admit a certain degree of optimism (naïveté?) about peoples’ willingness to help. But in life and in business I have found this to be true more often than not

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How Does Mad Men Get Away With Publicly Badmouthing McCann Erickson?

Devotees of Mad Men, a.k.a. The Greatest TV Show Of All Time, will know what I mean by that headline. The show has never been shy about casting McCann Erickson, a real life ad agency, in an unsympathetic light. For years, McCann was the major rival for our struggling protagonists; in an earlier season, Don Draper, Roger Sterling, and Bert Cooper started their own agency just to get out from McCann's clutches. And now that McCann finally bought and dissolved SC&P this season, we get to see how unpleasant it is from the inside as our favorite ad men and women adapt to life there with great difficulty. But if you saw last week's episode and Joan's treatment at the hands of the lecherous Ferg Donnelly and cruel Jim Hobart, you know the show is no longer interested in treating McCann with cool indifference; McCann is now the villain. Full Stop.

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Marvel's Daredevil Gets Young Attorneys Right

My problem with TV lawyers extends beyond my thin skin. I find those portrayals to be wildly incorrect, bearing little resemblance to what I see in the mirror every day or out in the real world with my colleagues. Lawyers are just people, after all, not robots or monsters. Too often on TV they’re slimy dirtballs or driven idealists. They’re used as the butt of jokes or as obstacles the hero has to overcome. On the rare occasion humanity is allowed to poke through, it’s often to decry the awfulness of the profession or the corruption in the judicial system. What Daredevil gets right is that for many of us, it’s not like that.

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MovieMaker Magazine Article #2: Wiretapping and Phone Calls In Reality TV And Documentaries

MovieMaker Magazine Article #2: Wiretapping and Phone Calls In Reality TV And Documentaries

If you're a documentary or reality TV producer, the chances that you've filmed your on-air talent making a phone call is somewhere between 99 and 100%, which means that, whether you know it or not, you're engaging in wiretapping. What are your obligations? Can you use the audio? Do you need to get permission from both parties or just your talent? Well, my latest MovieMaker Magazine article is out today and answers those questions.

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The Supreme Court Kills Aereo Because It Found a Loophole

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In the aftermath of Wednesday's 6-3 Supreme Court decision stating that Aereo was in violation of the U.S. Copyright Act, there arose in the tech world an amount of hand-wringing that would make Helen Lovejoy green with envy.

When the decision came down, most media outlets proclaimed the demise of the innovative tech start-up. Others lamented the decision and lashed out at the bipartisan group of justices that wrote for the majority. Still others rushed to argue that no, the decision didn't mean the end of Aereo. A friend of mine, a subscriber to Aereo's service, is in the midst of the traditional five stages of grief. In a single day, he's cycled through denial, anger, depression, and now he's onto the bargaining stage, devising solutions to save the company so convoluted you'd need to divert physicists from the Large Hadron Collider to fully comprehend them.

The dust still hasn't settled and it will be a while before we know if Aereo can survive, but here's what we do know: Aereo used a series of antennaes to pull live broadcast signals out of the air and stream them to its subscribers. It did this without paying licensing fees to the networks who own the shows, unlike other broadcasters. Aereo argued that it was merely an equipment provider and not a broadcaster and therefore didn't need to pay licensing fees (hence why their rates are $8 a month as opposed to Comcast's $99). Six of the SCOTUS justices didn't buy it. Roberts, Ginsberg, Kennedy, Breyer, Kagan, and Sotomayor found that despite the technological back-end that made Aereo so unique, Aereo still functioned largely as a broadcaster of copyrighted material as defined by the 1976 amendment to the Copyright Act. They also said that Aereo was a "public performer" of the copyrighted materials. Taken together, these issues meant that Aereo has been violating copyright law since its inception two years ago.

Clearly, a lot of people don't agree with the decision, and this TechDirt article explains why. In essence, they claim that the SCOTUS used a "looks like something that infringes test" to get to their desired result. They looked at the surface and, without really understanding how the technology works, decided that it must be a broadcaster. Critics of this approach cite this as another example of the anti-technology, intellectual laziness that's hung over this particular line-up of justices for some time.

The critics are right in one regard: in determining a case, the justices should always try their best to understand how a particular technology works. Simply relying on a "looks like" approach is not the way the highest court in the land should operate.

But I'm not convinced that's what happened here. I've read this decision cover to cover (unlike other SCOTUS decisions which can be punishingly long, this one clocks in at a reasonable 35 pages). I wanted to hate the outcome. But to my eyes the justices did in fact understand Aereo's technology. They simply weren't convinced that the technology stood far enough apart from those of more traditional broadcasters to exempt Aereo from having to comply with the Copyright Act. This decision doesn't read like a "if it looks like a broadcaster then it must be" approach. It seems much more logical and considered than that.

However well considered the intentions though, bad law can still come out of it. Whether the Court intended it or not, the decision effectively gives cable companies and broadcasters - powerhouses that already lord over us - even more authority to run the board however they want. As I write this, Fox is using the three-day old Aereo decision as leverage in its legal battle against Dish Network.

It also raises a question of legitimacy, as do most of the recent decisions from this heavily partisan Court. In the decision, the justices state that the decision is narrowly tailored towards rectifying Aereo's specific actions rather than attacking technological advances by other start-ups in general. In other words, it looks like the Court is singling out Aereo for punishment, rather than deciding the law. And it does raise the question as to whether this case was really about technology, or whether it was a facade for something more sinister: loopholes (Scalia says as much in his dissent). Aereo thought it found a technological loophole so that it wouldn't have to pay licensing fees to the networks like Comcast, Time Warner, and AT&T have to. Was this a case of revenge? Were the broadcasters expecting the Supreme Court to act as a bludgeon for their interests? If so, that's the bigger concern.