How you reference an existing brand will dictate whether you become liable for trademark infringement or public disparagement of the brand, but there are carve-outs in trademark law that allow you to fairly reference an existing trademark without being liable for infringement. Yes you heard me right; trademark fair use exists!
Read MoreLawyers tend to be conservative creatures. We don’t like loose ends or vagueness, so we will always tell you to get permission, even if using the quote wouldn’t necessarily open you to liability. After all, why run the risk of guessing and then getting sued when you can simply ask and get a straightforward answer? It’s always easier to ask permission than to beg forgiveness later.
Read MoreIn order to be granted trademark registration by the U.S. Patent and Trademark Office, the mark you’re seeking to protect must be distinctive. The more generic or common your mark is, the less likely it is to be granted protection. The USPTO reviews proposed marks on a sliding scale of descriptiveness in order to determine whether they should approve registration.
Read MoreHow you reference an existing brand will dictate whether you become liable for trademark infringement or public disparagement of the brand, but there are carve-outs in trademark law that allow you to fairly reference an existing trademark without being liable for infringement. Yes you heard me right; trademark fair use exists!
Read MoreA few weeks ago, Taylor Swift (yes, her again) filed for trademark protection (again) for various catchphrases related to her latest album, 1989, such as “This Sick Beat” and “Swiftmas.” Even though musicians do this all the time for merchandising purposes, for some reason it’s particularly newsworthy when Swift does it. But what grabbed my attention this time wasn’t the inexplicable backlash she got (if Ed Sheeran had done it, would people have been so quick to judge?), but the factually inaccurate headlines that went along with it.
Read MoreTHE LEGAL ARTIST, PLLC
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